| Each year, Toyota Motor Sales recognizes its stellar
dealerships with the prestigious President's Award. It's a very high
honor a dealership can receive from Toyota, and is only awarded to
those dealerships who have demonstrated a commitment to maintaining
Toyota's high standards for customer satisfaction.
One of Toyota's primary goals is to emphasize the entire ownership
experience. We want to help ensure that our customers are satisfied
not only at the time of purchase, but as long as they own their
vehicle. Offering top quality cars and trucks is, of course, the
first step - but only the beginning. Toyota dealerships strive to
match the quality of our products with the finest service in the
industry. In order to qualify as a President's Award winner, dealerships
must excel in each of a series of categories, including Customer
Sales Satisfaction and Customer Service Satisfaction. Dealerships
which meet the requirements in all categories receive name badge
recognition at all dealer events, national recognition in an Automotive
News advertisement and, of course, the beautiful President's Award
Tiffany crystal trophy.
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